WONDERJOCK CAMPAIGN


granddog-art direction-wonderjock
Wonderjock Campaign
Concept Ad
To launch their new range of Wonderjock underwear, granddog developed a guerilla campaign where we targeted the top morning Radio DJ’s and literally ambushed their shows on Valentine’s Day with a “package” delivered live on air. Spoofing the Big Mac packaging to deliver the message “SUPER SIZE ME” as the Wonderjock, does for guys, what the wonder bra does for girls. This was supplemented by adverts in leading men’s magazines.
DATE:

CLIENT: Wonderjock Campaign

WEBSITE:

CATEGORY: Advertising & Art Direction

SHARE: