To launch their new range of Wonderjock underwear, we created a guerilla marketing campaign for Playtex where we targeted the top morning Radio "Jocks" (DJs) and literally ambushed their shows on Valentine’s Day with a “package” delivered live on air. Spoofing the Big Mac packaging to deliver the message “Super Size Me” ... as the Wonderjock, does for guys, what the WonderBra does for girls.
This was supplemented by adverts in leading men’s magazines.
Concepts are a great way to show potential clients how your thought process works. Below is a selection of ideas from the mind of granddog. Each product is unique, so we prefer to work on what it is that makes your product great and create a campaign that shows that greatness.
I acknowledge the traditional owners and custodians of Wadandi Boodjar on which I work and live. I recognise their continuing connection to land, sea, culture and community and pay my respect to them and their cultures; and to Elders past, present and emerging.
Copyright © 2023 granddog Design & Branding - All Rights Reserved.