A loyal companion to a diverse range of clients... we brand startups from scratch, giving them a name, positioning and identity that announces their arrival with a bark... and use creative design paired with strategic thinking to take established brands to the next level.
"Bespoke Acquiring & Styling was born out of a love of shopping, décor, framing, retro glassware, napery, kitsch vintage crockery, soft furnishings and creating distinctly beautiful spaces. They put together rooms, décor and spaces using a combination of textures, materials and unique pieces with heart, soul and a story to make each space reflective and meaningful for its owner and not just another homogenised room, straight out of a catalogue."
Bespoke approached granddog to refresh their logo and brand identity. We created a custom stylised font for the main logotype and chose a colour palette based on the eclectic nature of the brand "Ban the Boring. Ban the Beige." The vibrant colours stand out and capture the essence of the brand and Bespoke owner, Emma. As a point of difference... we created 3 different coloured backs for the business cards and this carried through to the website, socials and other branded items.
Gold Front is a privately owned Thoroughbred breeding, sales and agistment facility; spread over 300 acres of prime land just south of Gingin, Western Australia and were in need of a brand refresh. The brief was to modernise the brand, giving it an upmarket appeal and feel that would resonate with the horse racing fratenity, and carry through to all touchpoint from brochures to website to social media to workwear and advertising. The identity developed by granddog has set Gold Front apart in their industry and created a brand that owners, Sue and Alan, are extremely proud of and will last them well into the future.
Anne from Thru' Customers Eyes approached us to refresh her brand. Beside creating a strong and modern logo for her, we also suggested that she change her name slightly to appear more professional, replacing the "Thru'" with "Through". The idea behind the magnifying glass is that it symbolises what Through Customers Eyes does, they approach businesses in the guise of a secret shopper to uncover issues with customer service, sales people's product knowledge and how they conduct themselves in typical customer service situations. As their pay off line says "We see what you don't.
Helme came to granddog with an idea for a product that they had developed that would revolutionise the Cable Management Systems industry. We developed a name and thereafter the brand identity for Helme and worked with them on their presentation to investors. Their logo design draws on inspiration from the "On/Off" switch, typical of the industry in which they operate, to form the "H" Helme symbol. While the colour palette represents a more sustainable future.
We are currently in the process of developing their packaging and website and working in consultation on developing the Brand & Marketing Strategy.
Helme business cards
Below are only a few example of our most recent work, if you would like to see more of our work...
Or have a chat about your own design project... Please get in touch.
I acknowledge the traditional owners and custodians of Wadandi Boodjar on which I work and live. I recognise their continuing connection to land, sea, culture and community and pay my respect to them and their cultures; and to Elders past, present and emerging.
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