CASE STUDy

M&B has been in business since 1969. A proudly WA, family owned business that specialises in providing the building industry with quality products and exceptional service. In the past 48 years the company has changed little in terms of the branding and corporate Identity and has retained the same basic green throughout this time, even through the company has grown to become a major player in the Western Australian building industry.

In 2013 the company attempted a modernisation of the old logo and changed the font to a sans serif chunky
“M” and “B” with the ampersand incorporated into the initial lettering. The green block was still retained and the tag line of “Quality Building Products” was shortened to “Building Products”.

Due to their diverse product offering M&B needed to create an identity that would appeal to a broader market - outside of the building industry where they are relatively well known (though mainly as a supplier of doors and door products). Their target market has grown to include architects and interior designers, Owner Builders, Renovators and DIY enthusiasts. Additionally it wanted to be seen as a provider of the total solution for all your building needs from doors to all your timber and building supplies requirements.

Ideas and Rough sketches

With a catalogue of over 18,000 products their range is vast and as such there was a need to identify divisions within the company whilst still retaining the core M&B identity and heritage. 

The consensus was that the company has THREE distinct divisions; 

• the first being Doors & Door Furniture, 
• secondly Timber Solutions and 
• thirdly their Building Supplies offering 

The new brand identity would need to:

• incorporate these divisions while still retaining the core M&B element of the original branding. 
• Be strong enough to stand out from the crowd and not date. 
• Be modern whilst at the same time retain a link to the heritage and quality for which it had become well known. 
• Be adaptable to work across various platforms; from stationary to signage, packaging to product brochures and across all digital media.